He has discovered delight and joy in fashion. He works exclusively with brands from Italy, which is the cradle of the fashion industry. He now lives in Karlovy Vary, where, for 20 years, he has been dealing in luxury clothing. An extremely charismatic man, for whom the work has become a hobby - Mr. Jozef Nushi.
A very distinctive man who is ever enthusiastic about his work, Jozef Nushi is currently the owner of the prestigious Euro I lir, which has been operating since 1999. He runs three boutiques located on the colonnade in Karlovy Vary and fashion plays a big role in his life. – With the help of his team, Mr. Nushi selects the products for his boutiques himself and the best items come directly from Italy.
For many years he has proudly chosen the clothing according to brands that identifying with fashion trend, these include Max Mara branded clothing, worn by Hollywood stars, elegant clothing from unique materials manufacturer Corneliani, or Hugo Boss and Cinzia Rocca which are sold from his prestigious Pupp boutique. Among other brands in the boutiques, are Marina Rinaldi, a brand which specializes in original clothing for overweight women and the fashion leisure brand from the famous Marina Yachting, which has been on the market for 40 years and is currently experiencing a boom.
"Our goal is to ensure that the customer leaves the shop completely satisfied and returns to us," says Jozef Nushi, adding that, according to his philosophy, the customer in his boutique must always be treated like a royal. Every boutique provides pleasant surroundings, trained professional staff, snacks with an Italian coffee and the possibility of delivering the purchases to the client’s hotel.
And what is Jozef Nushi’s personal opinion on fashion? I like clothing and fashion does not tolerate uniformity and conservatism. He loves different styles, following fashion trends and his affection lies in everything that stands out. As he says: "Fashion is a game and everyone has the right to play for themselves."
"Fashion is a game. Each of us is an individual, the proof of which can be heard in the question: What am I going to wear? Fashion expresses a persons creed. Fashion is a game and everyone has the right to play for themselves"